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Search: person:"Gupta, Shaphali"
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Gupta, Shaphali
15
Kumar, V.
8
Sood, Ashish
2
Arunachalam S
1
Bijmolt, Tammo H. A.
1
Dalla Pozza, Ilaria
1
Ganesh, Shiv
1
Gupta-Rawal, Soniya
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Haenlein, Michael
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Jaiswal, Anand Kumar
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Karam, Esraa
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Khan, Huda
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Krishen, Anjala
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Kumar, Binay
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Kumar, Vikas
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Leszkiewicz, Agata
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Malodia, Suresh
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Pansari, Anita
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Potapov, Dmitriy
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Rajan, Bharath
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Ramachandran, Divya
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Sharma, Amalesh
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Shrivastava, Pooja
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Sood, Nitish
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Journal of the Academy of Marketing Science
4
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Psychology & marketing
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ECONIS (ZBW)
15
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1
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15
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1
Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish
;
Gupta, Shaphali
;
Kumar, Vikas
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 43-63
Persistent link: https://www.econbiz.de/10014294040
Saved in:
2
The role of creativity and culture for transformational management in a changing world
Gupta, Shaphali
;
Ganesh, Shiv
;
Krishen, Anjala
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014299329
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
More the merrier!! : understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
Gupta, Shaphali
;
Shrivastava, Pooja
;
Gupta-Rawal, Soniya
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2612-2626
Persistent link: https://www.econbiz.de/10014432506
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Emerging market retail : transitioning from a product-centric to a customer-centric approach
Gupta, Shaphali
;
Ramachandran, Divya
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10013270699
Saved in:
7
Prevention- versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19 : a multinational diffusion study using functional data analysis
Kumar, V.
;
Sood, Ashish
;
Gupta, Shaphali
;
Sood, Nitish
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012484445
Saved in:
8
Digital analytics : modeling for insights and new methods
Gupta, Shaphali
;
Leszkiewicz, Agata
;
Kumar, V.
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
Saved in:
9
Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
Saved in:
10
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
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