Search Results - person:"Halliburton, Chris"

Does personality congruence explain luxury brand attachment? : the results of an international research study

Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472

Persistent link: https://www.econbiz.de/10012417153

An integrative framework of corporate brand equity

Halliburton, Chris; Bach, Stephanie - In: EuroMed journal of business 7 (2012) 3, pp. 243-255

Persistent link: https://www.econbiz.de/10009668379

An integrative framework of corporate brand equity

Halliburton, Chris; Bach, Stephanie - In: EuroMed Journal of Business 7 (2012) 3, pp. 243-255

Purpose – The purpose of this paper is to propose an integrated conceptual framework showing how corporate brand equity is generated. It builds upon a number of previous studies which have focused upon specific aspects of brand equity and integrates these within a more comprehensive model....

Persistent link: https://www.econbiz.de/10014729706

An integrative framework of corporate brand equity

Halliburton, Chris; Bach, Stephanie - In: EuroMed journal of business 7 (2012) 3, pp. 243-255

Persistent link: https://www.econbiz.de/10010048318

European market entry strategies

Halliburton, Chris; Couturier, Jérôme; Sola, Davide - In: Herausforderungen der internationalen marktorientierten …, (pp. 95-113). 2011

Persistent link: https://www.econbiz.de/10008842313

How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications

Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925

Persistent link: https://www.econbiz.de/10003902375

How do major European companies communicate their corporate identity across countries? - An empirical investigation of corporate internet communications

Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9, pp. 909-926

Persistent link: https://www.econbiz.de/10008440497

The globalisation dispute in marketing

Halliburton, Chris; Hünerberg, Reinhard - 2008

Persistent link: https://www.econbiz.de/10003655246

International branding : demand- or supply-driven opportunity?

De Chernatony, Leslie; Halliburton, Chris; Bernath, Ratna - 2008

Persistent link: https://www.econbiz.de/10003656219

Pan-European Marketing Ten Years After 1993-

Halliburton, Chris; H#0252nerberg, Reinhard - In: Journal of euro-marketing 14 (2004) 1-2, pp. 15-34

Persistent link: https://www.econbiz.de/10007152883