Hammad, Hadeer; Muster, Viola; El-Bassiouny, Noha M.; … - In: Journal of Fashion Marketing and Management: An … 23 (2019) 4, pp. 537-550
Purpose: Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested in examining positive relationships between these forms of consumption. The purpose of this paper is to...