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Search: person:"Heidt, Tania von der"
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Consumer behaviour
6
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6
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Graduate business education
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consumer identification with a nation (CIN)
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consumer-based brand credibility (CBC)
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consumer-based brand equity (CBE)
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consumer-based country image (CCI)
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organic food purchase behavior
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organic food purchase intention
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social-identity theory
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von der Heidt, Tania
12
Heidt, Tania von der
9
Charles, Michael B.
4
Ryan, Rachel
4
Oloruntoba, Richard
3
Ryan, Neal
3
Scott, Don
3
Brennan, Linda
2
Kim Nguyen Thuy Hang Dao
2
Lamberton, Geoff
2
Lu, Vinh Nhat
2
Matharu, Gurmeet Kaur
2
Sivapalan, Achchuthan
2
Sorwar, Golam
2
Andonopoulos, Vicki
1
Ashton-Hay, Sally Ann
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Charles, Micheal B.
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Collier, Christopher
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Gheshlaghi, Mahnaz Haji
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Griffith, Denni Arli
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Kim, Peter Beomcheol
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Lamberton, Geoffrey
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Nemeschansky, Ben
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Northey, Gavin
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Quazi, Ali
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Van Esch, Patrick
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Wang, Jian
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Australasian marketing journal
4
Journal of management & organization : journal of Australian and New Zealand Academy of Management
4
Competition and regulation in network industries : CRNI
2
Energy policy
2
Journal of international consumer marketing
2
Country of origin effect : looking back and moving forward
1
Energy Policy
1
International journal of entrepreneurship and innovation management
1
International journal of hospitality management
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Journal of international education in business : JIEB
1
Journal of promotion management : JPM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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1
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
2
Bilingual learning strategies to support Chinese EAL business students
Ashton-Hay, Sally Ann
;
Lamberton, Geoffrey
;
Zhou, Yining
; …
- In:
Journal of international education in business : JIEB
15
(
2022
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10013375312
Saved in:
3
What motivates young Indian consumers to buy organic food?
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10013465892
Saved in:
4
Customer-driven menu analysis (CDMA) : capturing customer voice in menu management
Nemeschansky, Ben
;
von der Heidt, Tania
;
Kim, Peter …
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389839
Saved in:
5
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Country of origin effect : looking back and moving forward
,
(pp. 106-127)
.
2019
Persistent link: https://www.econbiz.de/10012008501
Saved in:
6
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
7
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
8
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
9
Transforming marketing education : historical, contemporary and future perspectives
Brennan, Linda
;
Lu, Vinh Nhat
;
von der Heidt, Tania
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 65-69
Persistent link: https://www.econbiz.de/10011900948
Saved in:
10
A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum
von der Heidt, Tania
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011901492
Saved in:
1
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