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Search: person:"Henderson, Geraldine R."
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Consumer behaviour
7
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English
23
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Henderson, Geraldine Rosa
19
Henderson, Geraldine R.
11
Iacobucci, Dawn
6
Motley, Carol M.
6
Williams, Jerome D.
5
Calder, Bobby J.
4
Ekpo, Akon E.
3
Grier, Sonya A.
3
Guzman, Francisco
3
Huff, Lenard C.
3
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4
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3
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2
Journal of advertising : official publication of the American Academy of Advertising
2
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2
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1
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1
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21
Policy Watch: Commentaries and Viewpoints - Courting Customers: Assessing Consumer Racial Profiling and Other Marketplace Discrimination
Harris, Anne-Marie G.
;
Henderson, Geraldine R.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 163-171
Persistent link: https://www.econbiz.de/10007023541
Saved in:
22
Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
-
2004
Persistent link: https://www.econbiz.de/10002248715
Saved in:
23
FROM DESPICABLE TO COLLECTIBLE: The Evolution of Collective Memories for and the Value of Black Advertising Memorabilia
Baker, Stacey Menzel
;
Motley, Carol M.
;
Henderson, …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
3
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008128158
Saved in:
24
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
25
Exploring Collective Memories Associated with African-American Advertising Memorabilia - The Good, the Bad, and the Ugly
Motley, Carol M.
;
Henderson, Geraldine R.
;
Baker, …
- In:
Journal of advertising : official publication of the …
32
(
2003
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10008118327
Saved in:
26
The commodification of race in Singapore: The customer service implications of the other-race effect on tourism and retailing
Henderson, Geraldine R.
;
Williams, Jerome D.
;
Grantham, …
- In:
Asia Pacific journal of management : APJM ; a …
16
(
1999
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10006388900
Saved in:
27
Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European Journal of Operational Research
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10005240527
Saved in:
28
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
1998
Persistent link: https://www.econbiz.de/10001355066
Saved in:
29
Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
Saved in:
30
Mr. Porter's "Competitive Advantage" for Inner-City Revitalization: Exploitation or Empowerment?
Johnson Jr, James H.
;
Farrell Jr, Walter C.
;
Henderson, …
- In:
The review of black political economy
24
(
1995
)
2-3
,
pp. 259-290
Persistent link: https://www.econbiz.de/10007708167
Saved in:
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