Search Results - person:"Hepola, Janne"

Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption

Hepola, Janne; Leppäniemi, Matti; Karjaluoto, Heikki - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305413

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Hepola, Janne; Karjalouto, Heikki; Hintikka, Anni - In: The journal of product & brand management 26 (2017) 3, pp. 282-293

Persistent link: https://www.econbiz.de/10011744454

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Hepola, Janne; Karjaluoto, Heikki; Hintikka, Anni - In: Journal of Product & Brand Management 26 (2017) 3, pp. 282-293

Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish...

Persistent link: https://www.econbiz.de/10014897337