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Search: person:"Isaac, Mathew S"
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Consumer behaviour
17
Konsumentenverhalten
17
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Cognition
3
Experiment
3
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Emotion
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Informationsverhalten
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Produktinformation
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Relationship marketing
2
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advertising
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framing effects
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rankings
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1
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Attribute framing
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English
24
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3
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Isaac, Mathew S.
26
Brough, Aaron R.
6
Schindler, Robert M.
4
Wang, Rebecca Jen-Hui
4
Grayson, Kent
3
Poor, Morgan
3
Abraham, Ajay T.
1
Bagchi, Rajesh
1
Brough, Aaron R
1
Calder, Bobby
1
Calder, Bobby J.
1
Gal, David
1
Graul, Antje R. H.
1
Humphreys, Ashlee
1
Isaac, Mathew S
1
Jain, Shailendra Pratap
1
Koschmann, Anthony
1
Koukova, Nevena T.
1
Ma, Jingjing
1
Maheswaran, Durairaj
1
Malthouse, Edward
1
Malthouse, Edward C.
1
Mao, Huifang
1
Mathur, Pragya
1
Obermiller, Carl
1
Richards, Elaine Y.
1
Sevilla, Julio
1
Vinoo, Poornima
1
Wang, Yantao
1
Wilkie, James E. B.
1
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
3
Journal of Consumer Research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of retailing
2
Journal of Business & Industrial Marketing
1
Journal of Consumer Psychology
1
Journal of advertising
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of personal selling & sales management : JPSSM
1
Marketing letters : a journal of research in marketing
1
Psychology & Marketing
1
Rutgers business review
1
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ECONIS (ZBW)
21
Other ZBW resources
3
RePEc
2
OLC EcoSci
1
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Bracing for the sting of disposal : product purgatories encourage mental simulation of the disposal process
Isaac, Mathew S.
;
Vinoo, Poornima
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 575-582
Persistent link: https://www.econbiz.de/10014329134
Saved in:
3
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
4
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
5
Affective debiasing : focusing on emotion during consumption attenuates attribute framing effects
Poor, Morgan
;
Isaac, Mathew S.
- In:
Journal of behavioral decision making
36
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014442751
Saved in:
6
Bridging academia and industry : reflections on the double legacy of Andy Zoltners (1945-2023)
Isaac, Mathew S.
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
3
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014365166
Saved in:
7
How emotional attachment influences lender participation in consumer-to-consumer rental platforms
Graul, Antje R. H.
;
Brough, Aaron R.
;
Isaac, Mathew S.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1211-1217
Persistent link: https://www.econbiz.de/10013194346
Saved in:
8
The downside of divinity? : reputational harm to sectarian universities from overtly religious advertising
Isaac, Mathew S.
;
Obermiller, Carl
;
Wang, Rebecca Jen-Hui
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10012650824
Saved in:
9
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
10
The Round‐Number Advantage in Consumer Debt Payoff
Isaac, Mathew S.
;
Wang, Yantao
;
Schindler, Robert M.
- In:
Journal of Consumer Psychology
31
(
2020
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10012407269
Saved in:
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