Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a...

Reports on a study of the relative importance of 17 import decision variables as rated by Japanese import managers. A systematic sample of 52 managers representing different companies in Japan participated. The Japanese findings were compared with the US data from an earlier study by the author....

Advertisers of the leading brands of consumer goods were surveyed in Great Britain, Denmark, Finland, Sweden and West Germany. The study found that Northern European advertisers generally follow worldwide patterns in their practices of budgeting, timing, creative approaches and measures of...