Search Results - person:"Jaskari, Minna-Maarit"

A mixed-methods study of marketing students' game-playing motivations and gamification elements

Jaskari, Minna-Maarit; Syrjälä, Henna - In: Journal of marketing education : JME 45 (2023) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10014246067

Students' perception of the development of generic competencies in a user innovation course context : a longitudinal study comparing different teaching modes in higher education

Enell-Nilsson, Mona; Jaskari, Minna-Maarit; Borisov, Päivi - In: Nordic journal of business : NJB 72 (2023) 4, pp. 218-236

Persistent link: https://www.econbiz.de/10014451494

Building strong brands and engaging customers with sound

Jaskari, Minna-Maarit (ed.) - 2024

Persistent link: https://www.econbiz.de/10014464984

Co-teaching is great! - but only if there is time : teacher perspectives on online co-teaching

Eriksson, Taina; Jaskari, Minna-Maarit; Kinnunen, Päivi - In: Nordic journal of business : NJB 69 (2020) 3, pp. 47-69

Persistent link: https://www.econbiz.de/10012491853

A semiotic analysis on cultural meanings of eating horsemeat

Leipämaa-Leskinen, Hanna; Syrjälä, Henna; Jaskari, … - In: Qualitative Market Research: An International Journal 21 (2018) 3, pp. 337-352

Purpose: Drawing on food consumption research and human-animal studies, this paper aims to explore how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced understanding of how different semantic meaning categories of...

Persistent link: https://www.econbiz.de/10012079173