Seriki, Olalekan K.; Evans, Kenneth R.; Jeon, Hyo-Jin (Jean) - In: European Journal of Marketing 50 (2016) 5/6, pp. 1047-1072
Purpose This paper aims to examine how external marketing messages, which are generally used to convey company and product information to external target audiences, influence job attitudes and behaviors of salespeople. Design/methodology/approach The study is conducted based on survey data on...