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Foundations of marketing

Fahy, John; Jobber, David - 2022 - Seventh edition

Persistent link: https://www.econbiz.de/10012821661

Selling and sales management

Jobber, David; Lancaster, Geoffrey; Le … - 2019 - Eleventh edition

Persistent link: https://www.econbiz.de/10011894632

Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies

Jobber, David; Shipley, David - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1647-1670

Persistent link: https://www.econbiz.de/10009707872

Principles and practice of marketing

Jobber, David; Ellis-Chadwick, Fiona - 2016 - Eighth edition

Persistent link: https://www.econbiz.de/10013468868

The effects of the external environment on marketing decision-maker uncertainty

Ashill, Nicholas J.; Jobber, David - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 268-294

Persistent link: https://www.econbiz.de/10010345680

The effects of experience on managerial decision-making uncertainty

Ashill, Nicholas J.; Jobber, David - In: Journal of general management 39 (2013) 1, pp. 81-110

Persistent link: https://www.econbiz.de/10010240211

Marketing‐orientated pricing

Jobber, David; Shipley, David - In: European Journal of Marketing 46 (2012) 11/12, pp. 1647-1670

Purpose – The paper aims to test seven marketing‐orientated factors that have the potential to discriminate between the setting of successful high and low prices. The significant factors are then applied by means of a decision support model that can be used by managers to aid their price...

Persistent link: https://www.econbiz.de/10014722872