Kalafatis, Stavros P.; Blankson, Charles; Boatswain, … - In: Journal of Business & Industrial Marketing 35 (2020) 12, pp. 2111-2125
Purpose: Grounded in regulatory mode theory (RMT), this study aims to investigate the impact of managers’ orientation for action (locomotion and assessment) in business-to-business positioning decision-making. Design/methodology/approach: Data are collected using a scenario-based experimental...