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Search: person:"Keane, Marta"
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Keane, Marta
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Morschett, Dirk
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Foreign retailers' localisation attempts to the domestic market : the influence of consumer ethnocentrism, local CSR activities and perceived brand localness on consumer behaviour...
Keane, Marta
-
2017
Persistent link: https://www.econbiz.de/10011779678
Saved in:
2
The influence of localised corporate social responsibility and perceived brand localness on willingness to buy at a foreign grocery retailer
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
Saved in:
3
Reducing the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011602908
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