Park, Jungkun; Kim, Dongyoup; Hyun, Hyowon - In: Journal of Services Marketing 35 (2021) 1, pp. 78-97
Purpose: The purpose of this study is to investigate the evaluation of desirability/feasibility and adoption intention for the self-service technology of “older” consumers. This study also aims to show that the evaluation of desirability/feasibility and adoption intention varies depending...