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Search: person:"Kim, Jae Wook"
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Beziehungsmarketing
2
Customer value
2
Kundenwert
2
Relationship marketing
2
B-to-B-Marketing
1
B2B relationship
1
Brand management
1
Business-to-business marketing
1
Buyer lock-in
1
Consumer behaviour
1
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1
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Corporate Governance
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Customer equity
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Demographic characteristics
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Environmental dynamism
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Industrie
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Japan
1
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Kontrolle
1
Kundenbindungsprogramm
1
Lieferantenmanagement
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Loyalty program
1
Management control
1
Manufacturing industries
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Online channel
1
Point redemption
1
Prior ties
1
Project management
1
Projektmanagement
1
Social Web
1
Social control
1
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Article
7
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4
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4
Conference paper
1
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English
5
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3
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Kim, Jae Wook
8
Choi, Jiho
3
Han, Kyesook
3
Chung, Jaiho
2
Hwang, Joon Ho
2
Lee, Dongwon
2
Qualls, William
2
Yoo, Weon Sang
2
Lee, Jong-Ho
1
Metzger, A.Richard
1
Murnighan, J.Keith
1
Qualls, William J.
1
Rhee, Jin Hwa
1
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Journal of marketing management : MM
3
Journal of business research : JBR
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Ōsaka Daigaku keizaigaku
1
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ECONIS (ZBW)
5
OLC EcoSci
3
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1
Determinants ofcLoyalty Point Redemption : Implications for Customer Equity Management
Hwang, Joon Ho
-
2018
This study examines the determinants of member customers' decision to redeem versus accumulate loyalty program (LP) points by focusing on the effects of the different transaction channels (online versus offline) and the demographic information of member customers. This study finds that...
Persistent link: https://www.econbiz.de/10012918041
Saved in:
2
Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
Saved in:
3
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
4
A different dimensions' success and a different management control view
Kim, Jae Wook
- In:
Ōsaka Daigaku keizaigaku
59
(
2010
)
4
,
pp. 50-62
Persistent link: https://www.econbiz.de/10003951608
Saved in:
5
It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook
;
Choi, Jiho
;
Qualls, William J.
;
Han, Kyesook
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 409-431
Persistent link: https://www.econbiz.de/10003710355
Saved in:
6
It takes a marketplace community to raise brand commitment: the role of online communities
Kim, Jae Wook
;
Choi, Jiho
;
Qualls, William
;
Han, Kyesook
- In:
Journal of marketing management : MM
24
(
2008
)
3
,
pp. 409-432
Persistent link: https://www.econbiz.de/10008416657
Saved in:
7
It takes a marketplace community to raise brand commitment: the role of online communities
Kim, Jae Wook
;
Choi, Jiho
;
Qualls, William
;
Han, Kyesook
- In:
Journal of marketing management : MM
24
(
2008
)
3-4
,
pp. 409-432
Persistent link: https://www.econbiz.de/10008058195
Saved in:
8
The Volunteer Dilemma
Murnighan, J.Keith
;
Kim, Jae Wook
;
Metzger, A.Richard
- In:
Administrative science quarterly : ASQ ; dedicated to …
38
(
1993
)
4
,
pp. 515-538
Persistent link: https://www.econbiz.de/10006354752
Saved in:
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