//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kim, Kacy K."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
8
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
Werbung
8
Psychology of advertising
3
Werbepsychologie
3
Brand
2
Brand image
2
Brand management
2
Children
2
Construal level theory
2
Emotion
2
Kinder
2
Markenartikel
2
Markenführung
2
Markenimage
2
Mothers
2
Mütter
2
Personality psychology
2
Persönlichkeitspsychologie
2
advertising
2
psychological distance
2
Advertising effectiveness
1
Business ethics
1
Cancellation
1
Cognition
1
Commitment
1
Comparison
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Discount
1
Embodied cognition
1
Environmental advertising
1
Ethics
1
Ethik
1
Film industry
1
Filmwirtschaft
1
Gesundheit
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
Language
All
English
14
Author
All
Kim, Kacy K.
14
Yoon, Sukki
11
Choi, Yung Kyun
3
Wilcox, Gary B.
2
Williams, Jerome D.
2
Bakpayev, Marat
1
Bang, Hye Jin
1
Choi, Dongwon
1
Corner, Gabrielle
1
Gravier, Michael J.
1
Kim, Sujin
1
Kim, WooJin
1
Kim, Yeonshin
1
Lalwani, Ashok K.
1
Lee, Younghwa
1
Oh, Sangdo
1
Pantoja, Felipe
1
Park, Seolwoo
1
Park, Sohyeon
1
Rossi, Patricia
1
Ryoo, Yuhosua
1
Taylor, Charles Raymond
1
Vargas, Patrick T.
1
Venmahavong, Tiffany
1
Yoo, Chan Yun
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
5
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Journal of Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Social and environmental issues in advertising
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Other ZBW resources
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
3
Cancel anytime! : how easy cancellation options enhance purchase intentions for services that require long-term commitments
Park, Sohyeon
;
Kim, Kacy K.
;
Park, Seolwoo
;
Choi, Yung Kyun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372572
Saved in:
4
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
5
Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
Saved in:
6
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
7
Five seconds to the ad : how program-induced mood affects ad countdown effects
Venmahavong, Tiffany
;
Yoon, Sukki
;
Kim, Kacy K.
;
Yoo, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012201426
Saved in:
8
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
9
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
10
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->