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Search: person:"Kim, Shinhye"
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Kim, Shinhye
6
Bowen, Melanie
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Wen, Xiaohan
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Karabas, Ismail
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ECONIS (ZBW)
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Retweet to donate? : cause-related marketing in the era of social medialization
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1015-1046
Persistent link: https://www.econbiz.de/10015047352
Saved in:
2
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
3
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
4
Prepayment and future cross-buying : an exploratory analysis
Kim, Shinhye
;
Sa Vinhas, Alberto
;
Umesh, U. N.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 415-439
Persistent link: https://www.econbiz.de/10013454581
Saved in:
5
The ultimate co-creation : leveraging customer input in business model innovation
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012162465
Saved in:
6
Why and when witnessing uncivil behavior leads observers to punish frontline employees and leave the firm
Karabas, Ismail
;
Joireman, Jeff
;
Kim, Shinhye
- In:
International journal of hospitality management
82
(
2019
),
pp. 91-100
Persistent link: https://www.econbiz.de/10012121396
Saved in:
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