The resource-based approach is a new promising theoretical framework that is applied to the internationalisation of SMEs. Derived from strategic management it provides value-added theoretical propositions about the uniqueness of certain resources that have turned out to be critical for the...

The paper investigates the customer's perspective on a tourism destination brand through four proposed dimensions: awareness, image, quality and loyalty dimension. In addition to the brand's dimensions evaluation, the influence of previous visitation on each proposed dimension is presented. The...