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Search: person:"Kulbo, Nora Bakabbey"
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The service industries journal
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ECONIS (ZBW)
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Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
Saved in:
2
Customer engagement and purchase intention in live-streaming digital marketing platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
Saved in:
3
COVID-19 : fear appeal favoring purchase behavior towards personal protective equipment
Addo, Prince Clement
;
Fang, Jiaming
;
Kulbo, Nora Bakabbey
; …
- In:
The service industries journal
40
(
2020
)
7/8
,
pp. 471-490
Persistent link: https://www.econbiz.de/10012260297
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