COVID-19 : fear appeal favoring purchase behavior towards personal protective equipment
Year of publication: |
2020
|
---|---|
Authors: | Addo, Prince Clement ; Fang, Jiaming ; Kulbo, Nora Bakabbey ; Liangqiang, Li |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 7/8, p. 471-490
|
Subject: | COVID-19 | e-loyalty | fear appeal | personal protective equipment | social presence | Coronavirus | Angst | Anxiety | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic |
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