Customer engagement and purchase intention in live-streaming digital marketing platforms
Prince Clement Addo, Jiaming Fang, Andy Ohemeng Asare and Nora Bakabbey Kulbo
| Year of publication: |
2021
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|---|---|
| Authors: | Addo, Prince Clement ; Fang, Jiaming ; Asare, Andy Ohemeng ; Kulbo, Nora Bakabbey |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 11/12, p. 767-786
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| Subject: | Customer engagement | digital marketing | followership | live streaming | purchase intention | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2021.1905798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623973