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Search: person:"Kwon, Ohyoon"
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Article
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Kwon, Ohyoon
7
Sung, Yongjun
7
Kim, Yoojung
2
Kyung, Hobin
2
Moon, Jangho
2
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International journal of electronic commerce : IJEC
2
Journal of food products marketing
2
Journal of global marketing
2
Cracking the code : leveraging consumer psychology to drive profitability
1
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ECONIS (ZBW)
4
OLC EcoSci
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1
Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
Saved in:
2
The consumer-generated product review : its effect on consumers and marketers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 200-218)
.
2012
Persistent link: https://www.econbiz.de/10009349522
Saved in:
3
The effects of spokes-characters' personalities of food products on source credibility
Kyung, Hobin
;
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10008907897
Saved in:
4
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
Saved in:
5
Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10010023047
Saved in:
6
The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility
Kyung, Hobin
;
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10008768541
Saved in:
7
An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-446
Persistent link: https://www.econbiz.de/10008722824
Saved in:
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