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Search: person:"Larsson Mossberg, Lena"
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Larsson Mossberg, Lena
13
Andersson, Tommy D.
3
Anderson, Wineaster
2
Lindberg, Frank
2
Assad, Mussa Juma
1
Bode, Matthias
1
Eide, Dorthe
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Gustafsson, Inga-Britt
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Hartmann, Benjamin Julien
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Nøjgaard, Mikkel
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Handbook on the experience economy
2
European journal of marketing : EJM
1
Food and wine events in Europe : a stakeholder approach
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
1
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ECONIS (ZBW)
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1
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
2
Corporate sustainability practices in tourism : evidence from Tanzania
Suluo, Said Juma
;
Larsson Mossberg, Lena
;
Andersson, …
- In:
Tourism planning & development
20
(
2023
)
5
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014330688
Saved in:
3
Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie
;
Nøjgaard, Mikkel
;
Hartmann, …
- In:
Marketing theory
21
(
2021
)
2
,
pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
Saved in:
4
Sustainable tourism development in Tanzania
Anderson, Wineaster
(
ed.
);
Larsson Mossberg, Lena
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012434000
Saved in:
5
Interest in food events : some insights from Swedish consumers
Andersson, Tommy D.
;
Larsson Mossberg, Lena
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 201-212)
.
2014
Persistent link: https://www.econbiz.de/10010367429
Saved in:
6
Towards more intertwined innovation types : innovation through experience design focusing on customer interactions
Eide, Dorthe
;
Larsson Mossberg, Lena
- In:
Handbook on the experience economy
,
(pp. 248-268)
.
2013
Persistent link: https://www.econbiz.de/10010222874
Saved in:
7
Consumer immersion : a key to extraordinary experiences
Hansen, Ann H.
;
Larsson Mossberg, Lena
- In:
Handbook on the experience economy
,
(pp. 209-227)
.
2013
Persistent link: https://www.econbiz.de/10010222883
Saved in:
8
Sensory description labels for food affect consumer product choice
Swahn, Johan
;
Larsson Mossberg, Lena
;
Öström, Åsa
; …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1628-1646
Persistent link: https://www.econbiz.de/10009707873
Saved in:
9
Company versus country branding : "same, same but different"; SNF-project no. 6345: "Country-origin strategies in international marketing bioproducts" ; SNF-project no. 6490: "Buil...
Kleppe, Ingeborg Astrid
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001733583
Saved in:
10
Ekonomiska och marknadseffekter av svenska evenemang
Larsson Mossberg, Lena
;
Sandström, F. Mikael
-
1996
Persistent link: https://www.econbiz.de/10000946753
Saved in:
1
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