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  • Search: person:"Lien, Nai-hwa"
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Year of publication
Subject
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Consumer behaviour 4 Advertising effects 3 Konsumentenverhalten 3 Taiwan 3 Werbewirkung 3 Cognition 2 Market orientation 2 Music 2 Network externality 2 Technological opportunism 2 Technological turbulence 2 Technology adoption 2 Advertising 1 Affective psychology 1 Anreizregulierung 1 Brand image 1 Brand management 1 Dienstleistungssektor 1 Election 1 Electoral campaign 1 Firm performance 1 Geographic distance 1 Geographische Entfernung 1 Holiday behaviour 1 Impact assessment 1 Incentive regulation 1 Innovation management 1 Innovationsmanagement 1 Kognition 1 Markenführung 1 Markenimage 1 Marketing cooperation 1 Marketingkooperation 1 Memory 1 Musik 1 Narrative Methode 1 Narrative method 1 Network economics 1 Netzwerkökonomik 1 Nostalgia 1
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Online availability
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Undetermined 4
Type of publication
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Article 20
Type of publication (narrower categories)
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Article in journal 9 Aufsatz in Zeitschrift 9 research-article 1
Language
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English 10 Undetermined 10
Author
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Lien, Nai-Hwa 11 Lien, Nai-hwa 8 Chou, Hsuan-Yi 6 Chou, Hsuan-yi 6 Chen, Chien-Wei 3 Chang, Chia-Hsin 2 Chang, Chia-hsin 1 Chen, Chien-wei 1 Chen, Yi-Ling 1 Chen, Yi-ling 1 Chou, Hsuan‐Yi 1 Hsu, Mu-Lan 1 Lee, Chun-Hsien 1 Lien, Nai‐Hwa 1
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Published in...
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Journal of business research : JBR 4 Journal of current issues and research in advertising : JCIRA 4 The service industries journal 3 International journal of advertising : the quarterly review of marketing communications 2 Journal of marketing communications 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Journal of Business Research 1 The Service Industries Journal 1 The international journal of human resource management 1
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Source
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ECONIS (ZBW) 9 OLC EcoSci 8 RePEc 2 Other ZBW resources 1
Showing 1 - 10 of 20
Cover Image
Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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Old songs never die : advertising effects of evoking nostalgia with popular songs
Chou, Hsuan-yi; Lien, Nai-hwa - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 29-49
Persistent link: https://www.econbiz.de/10010383165
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Narrative ads : the effect of argument strength and story format
Lien, Nai-hwa; Chen, Yi-ling - In: Journal of business research : JBR 66 (2013) 4, pp. 516-522
Persistent link: https://www.econbiz.de/10009724773
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Technological opportunism and firm performance : moderating contexts
Chen, Chien-wei; Lien, Nai-hwa - In: Journal of business research : JBR 66 (2013) 11, pp. 2218-2225
Persistent link: https://www.econbiz.de/10009787899
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Technological opportunism and firm performance: Moderating contexts
Chen, Chien-Wei; Lien, Nai-Hwa - In: Journal of Business Research 66 (2013) 11, pp. 2218-2225
Technological opportunism is a sense-and-respond capability of firms with respect to new technologies. This research examines the effect of technological opportunism on firm performance from the dynamic capabilities' perspective, and how such an effect depends on relevant firm and/or market...
Persistent link: https://www.econbiz.de/10010869756
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Narrative ads: The effect of argument strength and story format
Lien, Nai-Hwa; Chen, Yi-Ling - In: Journal of business research : JBR 66 (2013) 4, pp. 516-522
Persistent link: https://www.econbiz.de/10010087049
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Technological opportunism and firm performance: Moderating contexts
Chen, Chien-Wei; Lien, Nai-Hwa - In: Journal of business research : JBR 66 (2013) 11, pp. 2218-2225
Persistent link: https://www.econbiz.de/10010161313
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Advertising effectiveness and the match-up hypothesis : examining spokesperson sex, attractiveness type, and product image
Lien, Nai-hwa; Chou, Hsuan-yi; Chang, Chia-hsin - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 282-300
Persistent link: https://www.econbiz.de/10009671470
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The effects of incentive types and appeal regulatory framing in travel advertising
Chou, Hsuan-yi; Lien, Nai-hwa - In: The service industries journal 32 (2012) 6, pp. 883-897
Persistent link: https://www.econbiz.de/10009535872
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Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image
Lien, Nai-Hwa; Chou, Hsuan-Yi; Chang, Chia-Hsin - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 282-301
Persistent link: https://www.econbiz.de/10009999438
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