Tsaur, Sheng-Hshiung; Wang, Yao-Chin; Liu, Chyong-Ru; … - In: International Journal of Event and Festival Management 10 (2019) 1, pp. 17-33
Purpose: The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty. Design/methodology/approach: Through on-site survey with convenience sampling, 465 visitors were surveyed at the...