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Search: person:"Liu, Hongfei"
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Consumer behaviour
9
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9
Viral marketing
6
Virales Marketing
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Social Web
5
Social web
5
Beziehungsmarketing
4
Internet marketing
4
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a group strong
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national power
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English
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Liu, Hongfei
21
Jayawardhena, Chanaka
7
Osburg, Victoria-Sophie
4
Yoganathan, Vignesh
4
Cartwright, Severina
3
Babu, Mujahid Mohiuddin
2
Dey, Bidit Lal
2
Guang, Tian
2
Hao, Andy
2
Liu, Wentong
2
Tian, Kathy
2
Zhang, Nan
2
Zhang, Zhiping
2
liu, hongfei
2
Akter, Shahriar
1
Bartikowski, Boris
1
Davies, Iain A.
1
Dennis, Charles
1
Dibb, Sally
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Gao, Youjiang
1
Golgeci, Ismail
1
Hossain, Tasnim M. Taufique
1
Ibrahim, Fahad
1
Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Kim, Young Ah
1
Kwong, Caleb
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McLeay, Fraser
1
Meng-Lewis, Yue
1
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1
Olya, Hossein
1
Raddats, Chris
1
Ranaweera, Chatura
1
Shaalan, Ahmed
1
Shukla, Paurav
1
Singh, Pallavi
1
Strack, Micha
1
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1
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Journal of business research : JBR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Global journal of emerging market economies
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Technological forecasting & social change : an international journal
2
European Journal of Marketing
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The SAGE handbook of digital marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
22
Other ZBW resources
1
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23
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
3
Guest editorial: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014475042
Saved in:
4
Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
(
ed.
);
Liu, Hongfei
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014475050
Saved in:
5
Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Gao, Youjiang
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 663-680
Persistent link: https://www.econbiz.de/10014427944
Saved in:
6
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
7
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
Saved in:
8
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
9
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles
McLeay, Fraser
;
Olya, Hossein
;
Liu, Hongfei
; …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013253271
Saved in:
10
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
1
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