Search Results - person:"Macinnis, Debbie"

Perfectionism paradox : perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice

Ceylan, Gizem; Kolsarici, Ceren; MacInnis, Deborah J. - In: Journal of consumer behaviour 21 (2022) 4, pp. 880-895

Persistent link: https://www.econbiz.de/10013275577

The brand benefits playbook : why customers aren't buying what you're selling - and what to do about it

Weiss, Allen; MacInnis, Deborah J. - 2024

"In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

Persistent link: https://www.econbiz.de/10014372667

Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Eisingerich, Andreas B; MacInnis, Deborah J.; Park, C. Whan - In: Journal of business research : JBR 168 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014434839

Strong anxiety boosts new product adoption when hope is also strong

Lin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B - In: Journal of marketing 84 (2020) 5, pp. 60-78

Persistent link: https://www.econbiz.de/10012271485

Creating boundary-breaking, marketing-relevant consumer research

MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10012176482

How to successfully introduce logo redesigns

Walsh, Michael F.; Cui, Annie Peng; MacInnis, Deborah J. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 365-375

Persistent link: https://www.econbiz.de/10012060136

Conceptual papers in marketing and consumer research

Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012178664

What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence

Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, … - In: Journal of marketing 83 (2019) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10012176058

Debbie MacInnis, autobiographical reflections

MacInnis, Debbie - In: Journal of Historical Research in Marketing 11 (2019) 1, pp. 117-139

Purpose: The purpose of this paper is to provide some background and context to MacInnis’ 33-year life as a marketing academic and to share some of the trials, tribulations and joys that have characterized her professional career. Design/methodology/approach: This paper is autobiographical,...

Persistent link: https://www.econbiz.de/10012075213

Personal accounts and an anatomy of conceptual contributions in the special issue : editorial

Belk, Russell W.; MacInnis, Deborah J.; Yadav, Manjit S. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 1-12

Persistent link: https://www.econbiz.de/10012178356