//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Martin, Brett A. S."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
8
Markenimage
8
Advertising effects
7
Werbewirkung
7
Brand management
5
Markenführung
5
Holiday behaviour
4
Urlaubsverhalten
4
Adolescents
2
Advertising
2
Advertising planning
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behavior
2
Destination marketing
2
Emotion
2
Experiment
2
Frauen
2
International tourism
2
Internationaler Tourismus
2
Markenartikel
2
Market research
2
Marktforschung
2
Perception
2
Perspective
2
Prosocial behavior
2
Social Web
2
Social behaviour
2
Social web
2
Soziales Verhalten
2
Tourism
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
Wahrnehmung
2
Werbeplanung
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
19
Free
1
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
31
Undetermined
18
Author
All
Martin, Brett A. S.
23
Martin, Brett A.S.
13
Martin, Brett
11
Jin, Hyun Seung
6
Strong, Carolyn A.
4
Pervan, Simon J.
3
Veer, Ekant
3
Becirovic, Ilda
2
Gnoth, Juergen
2
Kaya, Maria
2
Letheren, Kate
2
Nguyen, Han
2
O'Connor, Peter
2
Sobh, Rana
2
Wang, Di
2
Weeks, Clinton
2
Wentzel, Daniel
2
Yao, Jun
2
Agee, Tom
1
Collins, Brett A.
1
DURME, JO L VAN
1
Durme, Joe͏̈l Van
1
Fernandez, Nalini
1
Greer, Dominique
1
Jaspreet Kaur
1
Kamleitner, Bernadette
1
Kerr, Gayle
1
Kwai-Choi Lee, Christina
1
Lacey, Charlotte
1
Lang, Bodo
1
Lavuri, Rambabu
1
Lee, Christina Kwai Choi
1
Lee, Christina Kwai-Choi
1
Lee, Christina Kwai‐Choi
1
Lee, Michael Shyue Wai
1
Luck, Edwina
1
MARTIN, BRETT A. S.
1
MERISAVO, MARKO
1
Martin, Brett A S
1
Mathews, Shane
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
5
Journal of consumer behaviour : an international research review
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of strategic marketing
4
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of advertising research
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & Marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
OLC EcoSci
15
RePEc
3
Other ZBW resources
1
Showing
41
-
49
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES: Evidence from New Zealand
Martin, Brett A.S.
;
Kwai-Choi Lee, Christina
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 27-38
Persistent link: https://www.econbiz.de/10008127844
Saved in:
42
Email Advertising: Exploratory Insights from Finland
MARTIN, BRETT A. S.
;
DURME, JO L VAN
;
RAULAS, MIKA
; …
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 293-300
Persistent link: https://www.econbiz.de/10005120151
Saved in:
43
The Influence of Gender on Mood Effects in Advertising
Martin, Brett A.S.
- In:
Psychology & marketing
20
(
2003
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10006969267
Saved in:
44
Conclusion Explicitness in Advertising - The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion
Martin, Brett A.S.
;
Lang, Bodo
;
Wong, Stephanie
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 57-66
Persistent link: https://www.econbiz.de/10008117809
Saved in:
45
3D ISSUE-STUDENTS - Emall Advertising: Exploratory Insights from Finland
Martin, Brett A.S.
;
Durme, Joe͏̈l Van
;
Raulas, Mika
; …
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10006505680
Saved in:
46
Remote control marketing: how ad fast-forwarding and ad repetition affect consumers
Martin, Brett A.S.
;
Nguyen, Vicky Thuy-Uyen Le
;
Wi, Ji-Yeon
- In:
Marketing intelligence & planning
20
(
2002
)
1
,
pp. 44-48
Persistent link: https://www.econbiz.de/10006970667
Saved in:
47
Using self-referencing to explain the effectiveness of ethnic minority models in advertising
Lee, Christina Kwai-Choi
;
Fernandez, Nalini
;
Martin, …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
3
,
pp. 367-380
Persistent link: https://www.econbiz.de/10008118837
Saved in:
48
Violence and consumption imagery in music videos
Martin, Brett A.S.
;
Collins, Brett A.
- In:
European journal of marketing : EJM
36
(
2002
)
7-8
,
pp. 855-873
Persistent link: https://www.econbiz.de/10006087327
Saved in:
49
Planned or Impulse Purchases? How to Create Effect! Infomercials
Agee, Tom
;
Martin, Brett A.S.
- In:
Journal of advertising research
41
(
2001
)
6
,
pp. 35-42
Persistent link: https://www.econbiz.de/10006510580
Saved in:
First
Prev
1
2
3
4
5
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->