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Innovation in branding and advertising communication
Mas Manchón, Lluís
(
ed.
)
-
2021
-
First published
Persistent link: https://www.econbiz.de/10013182508
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Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
Saved in:
3
Innovation in advertising and branding communication
Mas-Manchón, Lluís
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012306374
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