Search Results - person:"Massa, Elodie"

Augmented reality in marketing : conceptualization and systematic review

Massa, Elodie; Ladhari, Riadh - In: International journal of consumer studies 47 (2023) 6, pp. 2335-2366

Persistent link: https://www.econbiz.de/10014427287

Role of affective forecasting in customers' hotel service experiences

Lajante, Mathieu; Ladhari, Riadh; Massa, Elodie - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 1062-1083

Persistent link: https://www.econbiz.de/10013164525

The determinants of women's redemption of geo-targeted m-coupons

Ladhari, Riadh; Hudon, Tristan; Massa, Elodie; Souiden, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209628

Role of affective forecasting in customers’ hotel service experiences

Lajante, Mathieu; Ladhari, Riadh; Massa, Elodie - In: International Journal of Contemporary Hospitality Management 34 (2021) 3, pp. 1062-1083

Purpose: Research on the role of affective forecasting in hotel service experiences is in its infancy, and several crucial questions remain unanswered. This study aims to posit that affective forecasting is a significant antecedent of customers’ affective reactions during a hotel stay. The...

Persistent link: https://www.econbiz.de/10012811448

YouTube vloggers' popularity and influence : the roles of homophily, emotional attachment, and expertise

Ladhari, Riadh; Massa, Elodie; Skandrani, Hamida - In: Journal of retailing and consumer services 54 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012238341