Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"McMurrian, Robert C."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Relationship marketing
3
Business ethics
2
Customer value
2
Kundenwert
2
Unternehmensethik
2
Betriebliche Wertschöpfung
1
Brand management
1
Business Ethics
1
Contract theory
1
Corporate reputation
1
Customer Value
1
Ethical Profitability
1
Firmenimage
1
Markenführung
1
Reputation
1
Value creation
1
Vertragstheorie
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Undetermined
1
Author
All
McMurrian, Robert C.
4
Matulich, Erika
1
Rustogi, Hemant
1
Washburn, Judith H.
1
Wilson, Elizabeth J.
1
Woodside, Arch G.
1
Published in...
All
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary thoughts on corporate branding and corporate identity management
1
Journal of business & economics research
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
OLC EcoSci
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building customer value and profitability with business ethics
McMurrian, Robert C.
;
Matulich, Erika
- In:
Journal of business & economics research
14
(
2016
)
3
,
pp. 83-90
Persistent link: https://www.econbiz.de/10011557316
Saved in:
2
Branding : a social contract between a business and its customer
McMurrian, Robert C.
;
Washburn, Judith H.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 5-22)
.
2008
Persistent link: https://www.econbiz.de/10003773390
Saved in:
3
Ethic is good business: the impact of ethics on the value profit chain
McMurrian, Robert C.
;
Rustogi, Hemant
- In:
Competitiveness und Ethik : mit 12 Tabellen
,
(pp. 165-175)
.
2004
Persistent link: https://www.econbiz.de/10002041822
Saved in:
4
How Buyers Frame Problems: Revisited
Wilson, Elizabeth J.
;
McMurrian, Robert C.
;
Woodside, …
- In:
Psychology & marketing
18
(
2001
)
6
,
pp. 617
Persistent link: https://www.econbiz.de/10006979034
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
