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Search: person:"Meurs, Frank van"
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Advertising
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Meurs, Frank van
12
Hornikx, Jos
6
Gerritsen, Marinel
2
Hendriks, Berna
2
Hooft, Andreu van
2
Korzilius, Hubert
2
Behnke, Gwendolyn
1
Boer, Anja de
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Braaf, Qudsiyah
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Heuvel, Jauke van den
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Hof, Robert-Jan
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Hooft Comajuncosas, Andreu van
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Journal of international consumer marketing
3
Journal of global marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Challenges in an age of dis-engagement
1
Designing and communicating experience
1
Journal of advertising research
1
Journal of business communication : JBC
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ECONIS (ZBW)
11
OLC EcoSci
1
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1
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
Saved in:
2
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
3
Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos
;
Meurs, Frank van
-
2020
Persistent link: https://www.econbiz.de/10012167397
Saved in:
4
The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna
;
Meurs, Frank van
;
Behnke, Gwendolyn
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
Saved in:
5
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
6
In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van
;
Meurs, Frank van
;
Spierts, Danique
- In:
Challenges in an age of dis-engagement
,
(pp. 139-153)
.
2017
Persistent link: https://www.econbiz.de/10011688970
Saved in:
7
Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna
;
Meurs, Frank van
;
Poos, Chantal
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
Saved in:
8
Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective : a review and resarch agenda
Hornikx, Jos
;
Meurs, Frank van
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10011396956
Saved in:
9
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
10
English or a local language in advertising? : the appreciation of easy and difficult english slogans in the Netherlands
Hornikx, Jos
;
Meurs, Frank van
;
Boer, Anja de
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10003970380
Saved in:
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