STĂNCIOIU, Aurelia-Felicia; DIŢOIU, Mihail-Cristian; … - In: Theoretical and Applied Economics XVIII(2014) (2014) 7(596), pp. 43-54
From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory...