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Search: person:"Motoki, Kosuke"
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Brand management
6
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5
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5
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5
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5
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Australien
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Motoki, Kosuke
10
Pathak, Abhishek
7
Calvert, Gemma Anne
3
Monin Techawachirakul
3
Spence, Charles
3
Park, Jaewoo
2
Velasco, Carlos
2
Kawashima, Ryuta
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Nakahara, Takanobu
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Narumi, Takuji
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Petit, Olivia
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Sugiura, Motoaki
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Sunaga, Tsutomu
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Suzuki, Shinsuke
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Journal of business research : JBR
6
Psychology & marketing
2
Journal of destination marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
10
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
Tasting brands : associations between brand personality and tastes
Motoki, Kosuke
;
Nakahara, Takanobu
;
Velasco, Carlos
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
Saved in:
3
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
4
Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Negative halo effects of sustainable packaging
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2627-2641
Persistent link: https://www.econbiz.de/10014432509
Saved in:
7
The connotative meanings of sound symbolism in brand names : a conceptual framework
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 365-373
Persistent link: https://www.econbiz.de/10013365723
Saved in:
8
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
9
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
10
A combination of self-reported data and social-related neural measures forecasts viral marketing success on social media
Motoki, Kosuke
;
Suzuki, Shinsuke
;
Kawashima, Ryuta
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 99-117
Persistent link: https://www.econbiz.de/10012432765
Saved in:
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