De Canio, Francesca; Nieto-García, Marta; Martinelli, Elisa - In: International Journal of Contemporary Hospitality Management 32 (2020) 9, pp. 2969-2989
Purpose: Literature on the motives influencing consumers’ intention to use peer-to-peer (P2P) platforms has become vast and fragmented. The purpose of this paper is to shed light on this research stream by applying a novel methodological approach that reveals the existence of alternative...