The more the merrier? : understanding how travel frequency shapes willingness to pay
Marta Nieto-García, Pablo A. Muñoz-Gallego, and Óscar Gonzalez-Benito
| Year of publication: |
2020
|
|---|---|
| Authors: | Nieto-García, Marta ; Muñoz-Gallego, Pablo A. ; Gonzalez-Benito, Óscar |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 4, p. 401-415
|
| Subject: | willingness to pay | travel frequency | reference price | dynamic pricing | instantaneous indirect effect | hotel room rates | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965519899932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012307846