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Search: person:"Olsen, Mitchell C."
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Olsen, Mitchell C.
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ECONIS (ZBW)
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Market segmentation strategies can be used to overcome <scp>COVID</scp> ‐19 vaccine hesitancy and other health crises
Meng, Matthew D.
;
Olsen, Mitchell C.
- In:
Journal of Consumer Affairs
56
(
2021
)
2
,
pp. 957-968
Persistent link: https://www.econbiz.de/10012810249
Saved in:
2
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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