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Search: person:"Padela, Shoaib M. Farooq"
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Padela, Shoaib M. Farooq
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Ganglmair-Wooliscroft, Alexandra
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Wooliscroft, Ben
3
Baqai, Sana
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Qureshi, Jawaid Ahmed
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Qureshi, Shahid
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ECONIS (ZBW)
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Systematic theory mapping : deciphering causal complexity of brand externalities
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 81-115
Persistent link: https://www.econbiz.de/10014584709
Saved in:
2
Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 387-425
Persistent link: https://www.econbiz.de/10013502570
Saved in:
3
Exploring service brand associations: a consumers' perspective in rising service economy
Qureshi, Jawaid Ahmed
;
Padela, Shoaib M. Farooq
; …
- In:
Estudios de economía aplicada : revista promovida por …
39
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012813958
Saved in:
4
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
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