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Search: person:"Palmatier, Robert W"
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Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
17
Marketingmanagement
17
Lieferantenmanagement
13
Supplier relationship management
13
relationship marketing
9
Distribution channel
8
Theorie
8
Theory
8
Vertriebsweg
8
Firm performance
7
Market research
7
Marktforschung
7
Unternehmenserfolg
7
Data protection
6
Datenschutz
6
Einzelhandel
6
Innovation
6
Internet marketing
6
Online-Marketing
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Retail trade
6
Salespeople
6
Social Web
6
Social web
6
Verkaufspersonal
6
Viral marketing
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Virales Marketing
6
Big data
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Data Mining
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Data mining
5
Marketing
5
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Online-Handel
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Article
111
Book / Working Paper
16
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Article in journal
84
Aufsatz in Zeitschrift
84
Collection of articles of several authors
5
Sammelwerk
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Language
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English
105
Undetermined
22
Author
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Palmatier, Robert W.
123
Fang, Eric
18
Evans, Kenneth R.
11
Grewal, Dhruv
10
Harmeling, Colleen M.
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Steinhoff, Lena
8
Henderson, Conor M.
7
Houston, Mark B.
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Moorman, Christine
7
Samaha, Stephen A.
7
Beck, Joshua T.
6
Gopalakrishna, Srinath
6
Ganesan, Shankar
5
Heerde, Harald J. van
5
Martin, Kelly D.
5
Moreau, C. Page
5
Watson, George F., IV.
5
Quach, Sara
4
Thaichon, Park
4
Weaven, Scott
4
Zhang, Jonathan Z.
4
Claro, Danny Pimentel
3
George, Morris
3
Kim, Jisu J.
3
Li, Xiaoling
3
Moffett, Jordan W.
3
Monga, Ashwani
3
Morewedge, Carey K.
3
Palmatier, Robert W
3
Sharma, Arun
3
Shu, Suzanne B.
3
Small, Deborah A.
3
Sridhar, Shrihari
3
Weaven, Scott K.
3
Worm, Stefan
3
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Published in...
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Journal of marketing
30
Journal of the Academy of Marketing Science
26
Journal of retailing
11
Journal of marketing research : JMR
7
MSI reports : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international marketing
3
European journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
The journal of personal selling & sales management : JPSSM
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
GfK Marketing Intelligence Review
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of service research
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
The connected customer : the changing nature of consumer and business markets
1
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ECONIS (ZBW)
102
OLC EcoSci
23
RePEc
2
Showing
71
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80
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127
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71
Special issue: past, present, and future of marketing channels
Palmatier, Robert W.
(
ed.
);
Krafft, Manfred
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011422473
Saved in:
72
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
73
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
74
On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
Saved in:
75
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
76
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
77
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
78
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
79
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
80
Relationship Velocity: Toward A Theory of Relationship Dynamics
Palmatier, Robert W
;
Houston, Mark B
;
Dant, Rajiv P
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010065494
Saved in:
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