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Search: person:"Pauwels, Koen H."
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Consumer behaviour
32
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32
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20
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19
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13
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Pauwels, Koen
81
Srinivasan, Shuba
29
Pauwels, Koen H.
28
Hanssens, Dominique M.
12
Vanhuele, Marc
7
Silva-Risso, Jorge M.
6
Yildirim, Gokhan
5
Ailawadi, Kusum L.
4
Colicev, Anatoli
4
Leeflang, Peter
4
Rutz, Oliver J.
4
Wieringa, Jaap E.
4
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3
Brüggemann, Philipp
3
Bucklin, Randolph E.
3
Cui, Tony Haitao
3
Dekimpe, Marnik G.
3
Franses, Philip Hans
3
Ghose, Anindya
3
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3
Hałaburda, Hanna
3
Heerde, Harald J. van
3
Iyengar, Radha
3
Kübler, Raoul
3
Reimer, Kerstin
3
Rooderkerk, Robert P.
3
Seggie, Steven H.
3
Sriram, S.
3
Trusov, Michael
3
Tucker, Catherine
3
Venkataraman, Sriraman
3
Verhoef, Peter C.
3
Aksehirli, Zeynep
2
Bezawada, Ram
2
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2
Gijsbrechts, Els
2
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2
Kireyev, Pavel
2
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2
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2
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MSI reports : working paper series
13
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12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
6
Journal of the Academy of Marketing Science
5
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4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
AMS review : official publication of the Academy of Marketing Science
3
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3
International series in quantitative marketing
3
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2
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2
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2
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1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
American Marketing Association
1
Emerald insight
1
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1
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Handbook of marketing and finance
1
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1
Harvard-Business-Manager : das Wissen der Besten
1
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1
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1
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1
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1
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1
MIT sloan management review
1
Marketing in a digital world
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Robert H. Smith School Research Paper
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
106
OLC EcoSci
3
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1
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109
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1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Introduction: online grocery shopping : current and future challenges and opportunities
Brüggemann, Philipp
;
Martinez, Luis F.
;
Pauwels, Koen
; …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 711-713
Persistent link: https://www.econbiz.de/10015062772
Saved in:
3
Promoting data richness in consumer research : how to develop and evaluate articles with multiple data sources
Blanchard, Simon J.
;
Goldenberg, Jacob
;
Pauwels, Koen
; …
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 359-372
Persistent link: https://www.econbiz.de/10013349073
Saved in:
4
Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Talay, M. Berk
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 576-598
Persistent link: https://www.econbiz.de/10015047905
Saved in:
5
Special issue: online grocery shopping
Martinez, Luis F.
(
ed.
);
Pauwels, Koen
(
ed.
);
Mou, Jian
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10015062427
Saved in:
6
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
7
Practice prize report : the 2020 and 2022 ISMS Gary Lilien practice prize competition
Luo, Lan
;
Pauwels, Koen
- In:
Marketing science
42
(
2023
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10014316971
Saved in:
8
Dynamic pricing : definition, implications for managers, and future research directions
Kopalle, Praveen K.
;
Pauwels, Koen
;
Akella, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 580-593
Persistent link: https://www.econbiz.de/10014465654
Saved in:
9
Multiple time series analysis for organizational research
Colicev, Anatoli
;
Pauwels, Koen
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013198240
Saved in:
10
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
Saved in:
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