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Search: person:"Pieters, R."
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Consumer behaviour
27
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27
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13
Theory
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Brand management
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8
Perception
8
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Bibliometrie
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Cognition
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Imitation strategy
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USA
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Welt
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advertising
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English
53
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Pieters, Rik
53
Pieters, R.
30
Wedel, Michel
18
Zeelenberg, M.
8
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Verhallen, T.M.M.
7
Pieters, R.G.M.
5
Horen, Femke van
4
Baumgartner, H.
3
Bijmolt, T.H.A.
3
Lans, Ralf van der
3
Roest, H.C.A.
3
Wedel, M.
3
Hartog, M.
2
Jong, Martijn G. de
2
Louro, M.J.S.
2
Rosbergen, E.
2
Weijters, Bert
2
Zhang, Jie
2
Allen, D.
1
Aribarg, Anocha
1
Bagozzi, R.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Bougie, J.R.G.
1
Coelho do Vale, Rita
1
Dam, E.
1
Eimers, M.Y.
1
Eimers, Y.M.
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Everett, P.B.
1
Fidrmucova, J.
1
Fox, Jean-Paul
1
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Tilburg University, School of Economics and Management
29
Center for Economic Research <Tilburg>
1
SOM Research Institute, Faculteit Economie en Bedrijfskunde
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Other publications TiSEM
28
Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Discussion paper / Center for Economic Research, Tilburg University
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Groningen State, Institute of Economic Research-
1
Handbook of consumer psychology
1
Human resources abstracts : an international information service
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Research Memorandum / Tilburg University, School of Economics and Management
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
53
RePEc
30
OLC EcoSci
5
Showing
41
-
50
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88
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41
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
42
The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans
(
contributor
);
Pieters, Rik
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
Saved in:
43
The information content of magazine advertising in market and transition economies
van Herpen, H.W.I.
;
Pieters, R.
;
Fidrmucova, J.
; …
-
Tilburg University, School of Economics and Management
-
2000
Persistent link: https://www.econbiz.de/10011087379
Saved in:
44
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
Saved in:
45
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
46
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
47
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
48
Introduction to visual marketing
Wedel, Michel
;
Pieters, Rik
- In:
Visual marketing : from attention to action ; …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10009260347
Saved in:
49
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel
(
ed.
);
Pieters, Rik
(
contributor
)
-
2008
Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...
Persistent link: https://www.econbiz.de/10009261378
Saved in:
50
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
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