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Search: person:"Pieters, R."
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Consumer behaviour
27
Konsumentenverhalten
27
Theorie
13
Theory
13
Brand management
8
Markenführung
8
Perception
8
Wahrnehmung
8
Brand
7
Markenartikel
7
Advertising
6
Advertising effects
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Werbewirkung
6
Experiment
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Werbung
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Brand image
4
Emotion
4
Markenimage
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Market research
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Marketing
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Marktforschung
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Bayes-Statistik
3
Bayesian inference
3
Bibliometrics
3
Bibliometrie
3
Cognition
3
Imitation strategy
3
Imitationsstrategie
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Kognition
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Print advertising
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Printwerbung
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Product counterfeiting
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Produktpiraterie
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USA
3
United States
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Welt
3
World
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advertising
3
Beziehungsmarketing
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Communication
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Free
33
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Article
50
Book / Working Paper
38
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Article in journal
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Aufsatz in Zeitschrift
39
Arbeitspapier
7
Graue Literatur
7
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7
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1
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1
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Language
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English
53
Undetermined
35
Author
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Pieters, Rik
53
Pieters, R.
30
Wedel, Michel
18
Zeelenberg, M.
8
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Verhallen, T.M.M.
7
Pieters, R.G.M.
5
Horen, Femke van
4
Baumgartner, H.
3
Bijmolt, T.H.A.
3
Lans, Ralf van der
3
Roest, H.C.A.
3
Wedel, M.
3
Hartog, M.
2
Jong, Martijn G. de
2
Louro, M.J.S.
2
Rosbergen, E.
2
Weijters, Bert
2
Zhang, Jie
2
Allen, D.
1
Aribarg, Anocha
1
Bagozzi, R.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Bougie, J.R.G.
1
Coelho do Vale, Rita
1
Dam, E.
1
Eimers, M.Y.
1
Eimers, Y.M.
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Everett, P.B.
1
Fidrmucova, J.
1
Fox, Jean-Paul
1
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Tilburg University, School of Economics and Management
29
Center for Economic Research <Tilburg>
1
SOM Research Institute, Faculteit Economie en Bedrijfskunde
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
All
Other publications TiSEM
28
Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Discussion paper / Center for Economic Research, Tilburg University
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Groningen State, Institute of Economic Research-
1
Handbook of consumer psychology
1
Human resources abstracts : an international information service
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Research Memorandum / Tilburg University, School of Economics and Management
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
53
RePEc
30
OLC EcoSci
5
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51
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51
On service delivery that might have been : Behavioral responses to disappointment and regret
Zeelenberg, M.
;
Pieters, R.
-
Tilburg University, School of Economics and Management
-
1999
Persistent link: https://www.econbiz.de/10011087882
Saved in:
52
Importance and similarity in the evolving citation network of the International Journal of Research in Marketing
Pieters, R.
;
Baumgartner, H.
;
Vermunt, J.K.
;
Bijmolt, T.H.A.
-
Tilburg University, School of Economics and Management
-
1999
Persistent link: https://www.econbiz.de/10011090197
Saved in:
53
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
54
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
55
Biased memory for prior decision making: Evidence from a longitudinal field study
Pieters, R.
;
Baumgartner, H.
;
Bagozzi, R.
- In:
Human resources abstracts : an international …
42
(
2007
)
1
,
pp. 34
Persistent link: https://www.econbiz.de/10007834487
Saved in:
56
Satisfaction with amusement parks
Roest, H.C.A.
;
Pieters, R.
;
Koelemeijer, K.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011087314
Saved in:
57
The nomological net of perceived service quality
Roest, H.C.A.
;
Pieters, R.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011087645
Saved in:
58
Creativiteit versus effectiviteit
Pieters, R.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011087744
Saved in:
59
The effect of time pressure and task motivation on visual attention to brands
Pieters, R.
;
Warlop, L.
;
Hartog, M.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011087987
Saved in:
60
The environmental commitment of consumer organization in Denmark, the United Kingdom, The Netherlands and Belgium
Grunert-Beckmann, S.
;
Gronhoj, A.
;
Pieters, R.
;
Dam, E.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011088127
Saved in:
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