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Search: person:"Pitt, Leyland F."
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Consumer behaviour
31
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29
Brand management
23
Markenführung
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Social Web
19
Social web
19
Marketing management
18
Marketingmanagement
17
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research-article
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English
184
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99
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Pitt, Leyland F.
278
Berthon, Pierre R.
67
Berthon, Pierre
43
Watson, Richard T.
30
Caruana, Albert
22
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
16
Kietzmann, Jan
15
Parent, Michael
15
Campbell, Colin
12
Robson, Karen
12
McCarthy, Ian P.
10
Chan, Anthony
9
Campbell, Colin L.
8
Vella, Joseph
8
Ewing, Michael
7
Hulbert, James M.
7
Robertson, Jeandri
7
Zinkhan, George M.
7
Berthon, Jean-Paul
6
Chakrabarti, Ronika
6
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Abratt, Russell
5
Hannah, David
5
Reyneke, Mignon
5
Steyn, Peter
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Heerden, Gené van
4
Pitt, Leyland F
4
Sands, Sean
4
Spyropoulou, Stavroula
4
Bakkeland, Gunnar
3
Barnes, Bradley R.
3
Boon, Edward
3
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Published in...
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Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
Marketing Intelligence & Planning
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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Source
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ECONIS (ZBW)
155
OLC EcoSci
84
Other ZBW resources
22
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
BASE
1
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91
Using Cartoons to Teach Corporate Social Responsibility: A Class Exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010152187
Saved in:
92
The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
Saved in:
93
The effect of behavioural activation and inhibition on CRM adoption
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009510582
Saved in:
94
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
95
Case teaching in the age of technological sophistication
Pitt, Leyland F.
;
Crittenden, Victoria Lynn
;
Plangger, Kirk
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
Saved in:
96
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
97
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
98
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
99
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
100
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
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