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Search: person:"Prigge, Jana"
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Product management
4
Produktmanagement
4
Lieferantenmanagement
3
Supplier relationship management
3
Beziehungsmarketing
2
Business-to-business marketing
2
Customer satisfaction
2
Deutschland
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Consumer behaviour
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Empowerment-Strategien
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7
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7
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1
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English
8
German
3
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Prigge, Jana-Kristin
10
Homburg, Christian
7
Fürst, Andreas
6
Burton, Jennifer L.
1
Dietz, Beatrix
1
Föhl, Patrick S.
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Hoyer, Wayne D.
1
Kühnl, Christina
1
Leimbach, Martin
1
Prigge, Jana
1
Prigge, Jana‐Kristin
1
Weeth, Alexander
1
Wolfram, Gernot
1
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Journal of the Academy of Marketing Science
3
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product Innovation Management
1
Journal of international marketing
1
Journal of marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Zeitschrift für Kulturmanagement : Kunst, Politik, Wirtschaft und Gesellschaft
1
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ECONIS (ZBW)
10
OLC EcoSci
1
Other ZBW resources
1
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
3
Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success
Fürst, Andreas
;
Leimbach, Martin
;
Prigge, Jana-Kristin
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10011636848
Saved in:
4
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
5
Politische Re-Formulierungen im Inklusiven Theater
Wolfram, Gernot
;
Prigge, Jana
;
Föhl, Patrick S.
- In:
Zeitschrift für Kulturmanagement : Kunst, Politik, …
5
(
2019
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10012390126
Saved in:
6
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
Weeth, Alexander
;
Prigge, Jana‐Kristin
;
Homburg, Christian
- In:
Journal of Product Innovation Management
37
(
2019
)
1
,
pp. 48-73
Persistent link: https://www.econbiz.de/10012094831
Saved in:
7
Exploring subsidiary desire for autonomy : a conceptual framework and empirical findings
Homburg, Christian
;
Prigge, Jana-Kristin
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010472881
Saved in:
8
Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen
Kühnl, Christina
;
Prigge, Jana-Kristin
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 549-577)
.
2013
Persistent link: https://www.econbiz.de/10010209534
Saved in:
9
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
10
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
Saved in:
1
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