Search Results - person:"Ramirez, Edward"

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181

Evaluating underlying factor structures using novel machine learning algorithms : an empirical and simulation study

Xu, Zhenning; Ramirez, Edward; Liu, Pan; Frankwick, Gary L. - In: Journal of business research : JBR 173 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014547886

Developing a multi-dimensional product evaluation scale

Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary L. - In: Psychology & marketing 39 (2022) 2, pp. 271-293

Persistent link: https://www.econbiz.de/10012796095

Disciplined vision casting : a method for exploring possible futures in the era of the UN Sustainable Development Goals

Ramirez, Edward; Tajdini, Saeed - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 151-159

Persistent link: https://www.econbiz.de/10013256368

Developing a multi‐dimensional product evaluation scale

Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary L. - In: Psychology & Marketing 39 (2021) 2, pp. 271-293

Persistent link: https://www.econbiz.de/10012633204

Caught in the crossfire : reactions to persistent mortality salience

Jiménez, Fernando R.; Ramirez, Edward; Diaz, Art - In: European Journal of Marketing 55 (2020) 3, pp. 700-725

Purpose: The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a community ravaged by escalating violence. Design/methodology/approach: A qualitative analysis of 27 in-depth...

Persistent link: https://www.econbiz.de/10012411431

Firm authenticity : the construct, research propositions, and managerial implications

Tajdini, Saeed; Ramirez, Edward - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 324-338

Persistent link: https://www.econbiz.de/10012162462

User-generated content as word-of-mouth

Ramirez, Edward; Gau, Roland; Hadjimarcou, John; Xu, … - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 90-98

Persistent link: https://www.econbiz.de/10011884483

The effects of proenvironmental demarketing on consumer attitudes and actual consumption

Ramirez, Edward; Tajdini, Saeed; David, Meredith E. - In: Journal of marketing theory and practice 25 (2017) 3, pp. 291-304

Persistent link: https://www.econbiz.de/10011738474

Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies

Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger J.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 119-134

Persistent link: https://www.econbiz.de/10011434898