Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 933-946
Purpose Country image determines consumers’ beliefs toward the country’s products, through halo effect. While the relevant literature is predominantly focused on the context of well-known products from traditionally leading exporters, the purpose of this paper is to examine the two levels of...