Purpose – The purpose of this paper was to assess how adolescents' favorite apparel brand was related to congruency between brand image and three components of self concept (actual, ideal, ideal social). Predictors of the brand‐self concept congruency relationships were also examined....

Purpose – The purpose of this paper is to examine how adolescents' self‐concept and brand image congruency are related to their level of liking for an apparel brand. It also aims to examine whether this relationship varies depending on adolescents' gender and identity development....

Purpose – The paper seeks to explore home sewers' satisfaction with the fit of garments made from home sewing patterns and to provide useful information to the home sewing industry to improve products and services for the target consumer. Design/methodology/approach – Home sewers attending...

Purpose – The research purpose was to identify whether changes occurred between 2000 and 2003 in the retail channel use of rural consumers for searching product information and for purchasing food and fiber products and to investigate whether differences existed between channel use groups...