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Search: person:"Riezebos, Hendrik Jan"
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Markenpolitik
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Riezebos, Hendrik Jan
7
Kist, Bas
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Kootstra, Gert
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Grinten, Jaap van der
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Grinten, Jaap van ¬der
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management report series
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PhD series in general management
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USB Cologne (EcoSocSci)
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Positioning the brand : an inside-out approach
Riezebos, Hendrik Jan
;
Grinten, Jaap van der
-
2012
-
1. publ.
Persistent link: https://www.econbiz.de/10009383990
Saved in:
2
Positioning the brand : an inside-out approach
Riezebos, Hendrik Jan
;
Grinten, Jaap van ¬der
-
2012
Persistent link: https://www.econbiz.de/10009414667
Saved in:
3
Brand management : a theoretical and practical approach
Riezebos, Hendrik Jan
;
Kist, Bas
;
Kootstra, Gert
-
2007
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10004893276
Saved in:
4
Brand name changes : (an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)
Riezebos, Hendrik Jan
;
Snellen, M. W. P. M.
-
2004
-
Reprint
Persistent link: https://www.econbiz.de/10004500716
Saved in:
5
Brand management : a theoretical and practical approach
Riezebos, Hendrik Jan
;
Kist, Bas
;
Kootstra, Gert
-
2003
Persistent link: https://www.econbiz.de/10004731752
Saved in:
6
Brand-Added Value: Theory and Empirical Research About the Value of Brands to Consumers
Uhlmann-Maier, A.
;
Saunders, J.
;
Riezebos, Hendrik Jan
- In:
International journal of research in marketing : IJRM ; …
14
(
1997
)
1
,
pp. 95-98
Persistent link: https://www.econbiz.de/10006206552
Saved in:
7
Brand-added value : theory and empirical research about the value of brands to consumers
Riezebos, Hendrik Jan
-
1994
Persistent link: https://www.econbiz.de/10004312513
Saved in:
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