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Search: person:"Rossiter, John R."
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English
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Rossiter, John R.
117
Percy, Larry
17
Rossiter, John R
8
Bergkvist, Lars
7
Dolnicar, Sara
6
Bellman, Steven
5
Chan, Alvin M.
5
Danaher, Peter J.
4
Donovan, Robert J.
3
Langner, Tobias
3
Robertson, Thomas S
3
Smidts, Ale
3
Armstrong, Jon Scott
2
Eagleson, Geoff K.
2
Elliott, Richard
2
Esch, Franz-Rudolf
2
Foxall, Gordon R.
2
Franke, George R.
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Grün, Bettina
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Harris, Philip G.
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Schweda, Anika
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Varan, Duane
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Winter, Franz L.
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Ang, Lawrence
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Braithwaite, Bradley
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Falsetta, Kristine I.
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Working paper series
17
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Consumer Research
5
Journal of advertising research
4
Marketing theory
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Consumer Behaviour
2
Journal of consumer behaviour : an international research review
2
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Journal of marketing research : JMR
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and consumer psychology
1
Australian Journal of Management
1
Cutting edge international research
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International advertising and communication : current insights and empirical findings
1
Journal of Economic Psychology
1
Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of retailing
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Major theoretical debates and contemporary issues in marketing theory
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McGraw-Hill series in marketing
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Operations research, Management science : OR MS ; the international literature digest
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
8
Other ZBW resources
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61
The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
Saved in:
62
The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara
;
Rossiter, John R.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003735957
Saved in:
63
What is marketing knowledge? Stage I : forms of marketing knowledge
Rossiter, John R.
-
2008
Persistent link: https://www.econbiz.de/10003610621
Saved in:
64
Qualitative research rules
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 909-920
Persistent link: https://www.econbiz.de/10008148129
Saved in:
65
The low stability of brand-attribute associations is partly due to market research methodology
Dolnicar, Sara
;
Rossiter, John R.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 104-108
Persistent link: https://www.econbiz.de/10008065230
Saved in:
66
The low stability of brand-attribute associations is partly due to market research methodology
Dolnicar, Sara
;
Rossiter, John R.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 104-109
Persistent link: https://www.econbiz.de/10008883757
Saved in:
67
Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.
;
Foxall, Gordon R.
- In:
Marketing theory
8
(
2008
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10009870684
Saved in:
68
The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10003486863
Saved in:
69
The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10007719287
Saved in:
70
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
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