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Search: person:"Ryu, Gangseog"
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Consumer behaviour
4
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4
Advertising
2
Experiment
2
Viral marketing
2
Virales Marketing
2
Werbung
2
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1
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1
Markenimage
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Motivation
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Motive Inference
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Perceptual fluency
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Prospect theory
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Reward Program
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Ryu, Gangseog
8
Feick, Lawrence
3
Park, Jongchul
2
Park, Kikyoung
2
Chatterjee, Subimal
1
Gaeth, Gary J.
1
Han, Jin K.
1
Heath, Timothy B.
1
Kim, Boha
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Mothersbaugh, David L.
1
Suk, Kwanho
1
Tuk, Mirjam Alexandra
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Verlegh, Peeter W. J.
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Yoon, Song-oh
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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ECONIS (ZBW)
5
OLC EcoSci
3
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1
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
2
The effect of price fluency and duration framing in price advertisements
Park, Kikyoung
;
Ryu, Gangseog
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012200286
Saved in:
3
The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog
;
Suk, Kwanho
;
Yoon, Song-oh
;
Park, Jongchul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
Saved in:
4
Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.
;
Ryu, Gangseog
;
Tuk, Mirjam Alexandra
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
Saved in:
5
Word-of-mouth transmission in settings with multiple opinions : the impact of other opinions on WOM likelihood and valence
Ryu, Gangseog
;
Han, Jin K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003883931
Saved in:
6
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
Ryu, Gangseog
;
Feick, Lawrence
- In:
Journal of marketing
71
(
2007
)
1
,
pp. 84-94
Persistent link: https://www.econbiz.de/10007391670
Saved in:
7
The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising
Ryu, Gangseog
;
Park, Jongchul
;
Feick, Lawrence
- In:
Psychology & marketing
23
(
2006
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10007222423
Saved in:
8
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Heath, Timothy B.
;
Ryu, Gangseog
;
Chatterjee, Subimal
; …
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006660730
Saved in:
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